Niloofar Persian Trail mix is the launch product from Niloofar Mirani, a Chicago-native born to food-loving parents of Dutch and Iranian descent.
‘Ajil’ — as it’s known in Persian culture — is a staple of Persian households, families customizing their own mix of dried fruits and nuts for sharing with family and friends.
A Persian household staple, ‘Ajil’ is a customized blend of nuts and dried fruit, with families across the middle east and Mediterranean regions having their own unique mixes to share with family and friends throughout the year.
Niloofar Mirani — born to foodie parents of Dutch and Iranian descent — developed her ‘Ajil’ Persian Trail Mix based on generations-old Mirani family recipes.
The real star of the show is the antioxidant-rich white mulberry. This nutrient-dense superfood, as the hero of the mix, features as the scalloped shape on the front of the packaging, with the mulberry tree’s leaves a key component of the logomark.
The identity and visual language works to convey a sense of traditional Persian culture in a clean, contemporary fashion that holds strong appeal to a discerning snack food market.