Established in 1944 as the philanthropic arm of Bremer Bank, the Otto Bremer Trust provides investment opportunities across the Upper Midwest, from their St Paul, MN base.
The Trust re-branded in tandem with moving in to their new, Gensler-designed space late in 2015.
The new identity stems from the Trust’s geographical footprint across North Dakota, Minnesota and North-West Wisconsin, with the concentric, layered circles referencing the greater impact of the work across communities in that part of the country. The color palette draws inspiration from the natural environment of the region — grasslands, lakes and forests.
Project completed in collaboration with team members at Gensler, Chicago and Minneapolis.